Frequently Asked Questions

Find answers to common questions about our virtual production services, technology, and capabilities.

• What is virtual production and how does it work?

  Virtual production combines physical sets with digital environments displayed on screens or composited in post-production. In our South Florida facility, we utilize Unreal Engine 5 to create custom-branded virtual environments that appear as real locations to both the camera and performers. This technology merges the physical and digital worlds seamlessly, allowing creators to film in virtually any location without leaving our studio.

• How does virtual production save money?

  Virtual production eliminates location-related expenses including travel costs, accommodation, per diems, location fees, permits, security, and weather contingencies. It also increases shooting efficiency—scenes that might require multiple days on location can often be completed in a single day in our controlled studio environment, reducing equipment rental periods and crew time.

• Do I need technical expertise to use virtual production?

  No. Our in-studio producer/engineer handles all technical aspects of the production, allowing you to focus entirely on your content. We guide you through the entire process, from pre-production planning to final delivery, ensuring a smooth experience regardless of your technical background.

• How do you create immersive virtual environments without LED walls?

  We use a combination of advanced Blackmagic Ultimatte green screen technology, AI-powered DMX controlled lighting, and Unreal Engine 5. Our AI algorithms analyze the virtual environment and automatically adjust the physical studio lighting in real-time to match, ensuring that lighting on actors and physical set elements realistically matches the virtual environment, creating a seamless blend.

• How far in advance should I book your virtual production services?

  For standard podcast recordings using existing virtual environments, we recommend booking at least one week in advance. Projects requiring custom environment development should initiate the booking process 2-4 weeks before production. During peak seasons (September-December and March-May), extend these timeframes by 1-2 weeks. For recurring productions, we offer reserved time slots to ensure consistency.

• Can my brand be integrated into the virtual environment?

  Absolutely! We specialize in creating custom-branded virtual environments that reflect your brand identity. From incorporating your logo and brand colors to designing entire sets that align with your brand aesthetic, we ensure a cohesive and professional visual identity for your content.

• What types of projects are ideal for virtual production?

  Virtual production excels for podcasts, interviews, music videos, commercial content, corporate videos, educational content, and any project that benefits from visual variety without the logistics of multiple location shoots. It’s particularly valuable when you need consistent branding, creative flexibility, or rapid production turnaround.

• Do you offer post-production services?

  Yes, all our packages include essential post-production services tailored to the specific production type. For podcasts, this includes audio mixing, cleanup, and basic editing. For video productions, we provide editing, color correction, and basic graphics integration. Additional post-production services are available upon request.